100M+
Podcast Downloads Across BYA-Managed Shows
AUTHORITY BUILDING FOR COMPANIES, EXECUTIVES & EXPERTS
Build the Authority That Makes Your Brand the Obvious Choice
Broadcast Your Authority builds and manages the content engines behind B2B companies, executives, founders, and experts who want to lead their category — not simply add more content to the internet.
We combine strategy, premium video production, executive thought leadership, multi-channel distribution, and performance optimization in one managed system designed to turn expertise into visibility, trust, and demand.
BOOK A STRATEGY CALLBroadcast Your Authority (BYA) is a data-driven B2B content marketing and authority-building agency that turns company and executive expertise into premium video, thought leadership, social content, and multi-format campaigns managed end-to-end and optimized using real performance data.
TRUSTED BY LEADING BRANDS, EXECUTIVES & EXPERTS
RESULTS THAT COMPOUND
Authority Is Measurable.
Great content should do more than look polished.
It should build an audience, increase watch time, create discoverability, strengthen trust, and give your sales and marketing teams more opportunities to start the right conversations.
105K+
Subscribers Reached by a Client Channel
50M+
Views Generated in a Client Growth Case Study
803%
Watch-Hour Growth in a Client Case Study
MORE CONTENT ISN'T THE ANSWER
Most Content Marketing Creates Activity. Very Little Creates Authority.
Your team may already be publishing videos, social posts, newsletters, or thought leadership.
But when every asset is planned in isolation, content becomes another recurring task instead of a business asset that compounds.
You may recognize the problem:
Content gets published, but the market still doesn't know what you should be known for.
Executives have valuable expertise, but no repeatable system turns it into consistent thought leadership.
Production, copy, social, and analytics live in separate silos — creating more management for your internal team.
The content calendar reacts to deadlines instead of building a deliberate narrative around your buyer.
Performance is measured in views and impressions without enough connection to audience quality, conversations, and pipeline.
CONTENT ISN'T THE PRODUCT. TRUST IS.
Build Recognition Before the First Sales Call.
A single post rarely changes how a market sees you.
Authority is built when the right ideas show up consistently, in the right formats, in front of the right audience — until your name or company becomes associated with the problem you solve.
We call this Compounding Trust.
BYA creates the system that makes that repetition strategic instead of repetitive.
We clarify what you want to be known for, produce premium source content, distribute it across the right channels, study what earns attention and action, and use those signals to make the next cycle stronger.
THE BYA AUTHORITY ENGINE
ONE SOURCE. AN ENTIRE AUTHORITY ECOSYSTEM.
Turn What You Know Into Content That Works Everywhere.
We start with high-value expertise — an executive conversation, interview, recording day, keynote, Q&A, or strategic topic — and build a coordinated content ecosystem around it.
1. CAPTURE
- Premium long-form video
- Executive interviews
- Q&A and thought leadership
- Remote or in-person production
2. MULTIPLY
- Short-form video
- LinkedIn posts and articles
- Newsletters and email
- Audio and podcast content when strategic
3. DISTRIBUTE
- YouTube
- LinkedIn
- Instagram
- Facebook
- TikTok
- Other priority channels
4. MEASURE
- Audience growth
- Watch behavior
- Engagement signals
- Traffic and conversion indicators
5. OPTIMIZE
- Winning topics
- Hooks and packaging
- Formats and cadence
- Audience response
6. COMPOUND
- Repeat what works
- Deepen category ownership
- Build searchable authority
- Create sustained demand
BUILT FOR EXPERTISE-DRIVEN BRANDS
B2B Companies
Turn your internal expertise and executive voices into an always-on thought-leadership engine without adding a full internal content department.
CEOs & Executives
Build visibility beyond the company logo and become a recognized, trusted voice in your industry.
Founders & Experts
Transform what you know into a recognizable point of view, a growing audience, and more opportunities around your expertise.
Industries We Know
Our experience spans:
Healthcare and medical education
Financial services
Real estate
Sales and executive training
Personal development
Retail and e-commerce
Enterprise services
PROOF OVER PROMISES
See What Happens When Expertise Gets a System.
FROM 100 SUBSCRIBERS TO 35K+
A medical thought-leadership channel scaled from a small starting audience into a substantial YouTube platform through consistent expert-led content, strategic packaging, repurposing, and optimization.
35K+ Subscribers
320K+ Views
803% Watch-Hour Growth
FROM COMPLEX EXPERTISE TO MASS DISCOVERABILITY
Highly specialized subject matter transformed into search-friendly long-form and short-form content designed to make complex expertise more discoverable and accessible.
AN AUTHORITY ENGINE FOR AN ESTABLISHED ENTERPRISE BRAND
Ongoing executive content production, optimization, and multi-format distribution designed to extend the value of high-level conversations far beyond the original broadcast.
Intellectual Medicine
● YouTube Channel: Intellectual Medicine
● Audio Podcast: Spotify
● Audio Podcast Ranking in the Top 10% Globally in Wellness Category Results (11 Months):
● 1,600,100 video views in 11 months
● 8.1 million impressions on YouTube
● Shorts feed: 342,000+ new viewers, 273,246 views in 5 months
● Ranked in the Top 10% of Audio Podcasts in Wellness
● Became a YouTube Partner in 30 days, earning $10,263.33
● Launched a $149/month membership to his podcast audience (6,000 members) ● Secured several 1:1 consulting clients who traveled to his clinic out of state
Institute for Neuro Immune Medicine
● YouTube Channel: NSU INIM
● Apple Podcast: Hope & Help
Results (2 Years):
● Ranked in the Top 1.5% of Podcasts Globally in Wellness Category
● 1,100,000 Views in two years
● 2.9 Million Impressions
● Averages watch time 9:55
● 42,200 hours of watch time on YouTube
● 834,000 views from shorts alone
● Shorts feed alone drove 3,800 new subscribers
● Added 11,300 new YouTube subscribers while working with us
ONE TEAM. ONE STRATEGY. END-TO-END EXECUTION.
The Content Department You Don't Have to Build.
Instead of coordinating strategists, producers, editors, copywriters, social teams, and freelancers separately, BYA brings the core authority-building functions together under one managed engagement.
Authority & Content Strategy
Positioning, audience research, content pillars, topic strategy, editorial planning, and performance-informed iteration.
Premium Video & Audio Production
Executive interviews, Q&A content, remote recordings, in-person production, long-form editing, audio production, and branded show assets.
Short-Form & Multi-Format Repurposing
Strategic clips, vertical video, platform-specific edits, promotional assets, and content extracted from high-value source material.
Executive Ghostwriting & Thought Leadership
LinkedIn posts, LinkedIn Articles, newsletters, thought-leadership copy, and social content written to preserve your authentic voice.
Distribution & Channel Management
Publishing and optimization across priority channels, including YouTube, LinkedIn, Instagram, Facebook, TikTok, and audio platforms where relevant.
Analytics & Optimization
Performance reporting, topic and packaging analysis, audience signals, and ongoing recommendations designed to improve each content cycle.
THE BROADCAST YOUR AUTHORITY FRAMEWORK
POSITION. PRODUCE. DISTRIBUTE. OPTIMIZE. COMPOUND.
A Repeatable System for Building Category Authority.
1. POSITION
Clarify your audience, point of view, category position, and the ideas you want the market to associate with your name.
2. PRODUCE
Turn those ideas into premium source content designed to sound and feel unmistakably like you.
3. DISTRIBUTE
Repurpose and publish strategically across the channels and formats where your audience already spends attention.
4. OPTIMIZE
Use real performance data to identify the topics, hooks, formats, and packaging that earn the strongest response.
5. COMPOUND
Repeat and deepen what works until visibility becomes recognition, recognition becomes trust, and trust creates demand.
STOP MANAGING THE CONTENT MACHINE
The Fragmented Model
Separate video, social, copy, and strategy vendors
Executives repeatedly briefing different people
Inconsistent voice and quality
Content decisions driven by deadlines
Your internal team still project-manages everything
The BYA Model
One integrated authority strategy
A dedicated team that learns your voice and goals
Premium production and multi-format execution
Performance data that informs the next cycle
A partner that operates as an extension of your team
WHAT WORKING WITH BYA LOOKS LIKE
1. Authority Brief & Strategy
We learn your business, audience, voice, goals, existing content, and competitive landscape.
2. Content Planning & Production
We build the editorial direction and capture the source material needed to fuel your authority engine.
3. Editorial Review
Our team handles internal quality control before you review polished assets through a streamlined approval process.
4. Launch & Distribution
Approved content is optimized and deployed across the channels included in your engagement.
5. Reporting & Iteration
We study performance, identify signals, and use what we learn to strengthen the next content cycle.
Then we do it again.
Each cycle gets smarter. Each asset adds to the last. Your authority compounds.
WHAT CLIENTS SAY
The Goal Isn't More Vendors. It's a Team You Trust.
Broadcast Your Authority is a team of experts dedicated to making our weekly webcast production easy and seamless. Our dedicated producer is extremely responsive and has helped us build a known brand for our podcast while never having to worry about missing a deadline. If you’re looking to maximize your podcast audience in a short amount of time, there is no better place to start than BYA.
Susan Weber, EVP, Chief of Staff, Walker & Dunlop
We are forever grateful to the entire BYA team! They have expanded our business in real, tangible levereagible ways. The proof is in the numbers!!!!
It took us hiring and firing 10 firms before we finally landed with a team that far exceeded any expectation we could have dreamt of. We refer BYA to colleagues all of the time with full confidence that they will be able to explode their digital presence.
We have been able to reach hundreds of thousands of people in desperate need because of BYA. They're changing the world one click at a time!!! From the bottom of our heart, thank you. BYA is invaluable in our business.
Haylie Pomroy, Celebrity Nutritionist, Metabolism Whisperer, & Food is Medicine Advocate
THE BYA STANDARD
HIGH-TOUCH SERVICE WITHOUT THE AGENCY RUNAROUND
Strategy Is Only Valuable If the Execution Holds Up.
Dedicated Partnership
Work with a consistent team that learns your business, voice, and standards.
Managed End-to-End
Strategy, production, editorial, repurposing, distribution, and reporting are coordinated for you.
Multi-Round Quality Control
Assets go through internal review before they reach your approval queue.
Responsive Communication
We aim to operate like an extension of your internal marketing team, not disappear between deliverables.
Revision Commitment
If a deliverable misses the mark, we refine it until it is ready to represent your brand.
Performance-Informed Strategy
We don't keep producing the same thing simply because it's on the calendar. Performance informs what comes next.
BUILT FOR TEAMS SERIOUS ABOUT SUSTAINED AUTHORITY
BYA works best with companies and leaders who view content as a long-term growth asset and want a strategic partner to manage the system consistently.
Engagements may include ongoing retainers, quarterly initiatives, and select project-based work depending on scope.
FREQUENTLY ASKED QUESTIONS
Is Broadcast Your Authority a podcast agency?
No. Podcast production is one capability within a broader authority-building system.
BYA is a data-driven content marketing and authority-building agency that combines strategy, video, executive thought leadership, repurposing, distribution, and optimization.
Who does BYA work with?
BYA works with B2B companies, CEOs and executives, founders, and experts whose businesses benefit from building trust around specialized knowledge or a strong point of view.
Can you work with our existing marketing team?
Yes. BYA is designed to operate as an extension of an internal marketing team.
We can own the content engine end-to-end or coordinate with existing brand, communications, paid media, PR, and sales resources.
Do we need to start a podcast?
No.
A podcast can be useful when it supports the strategy, but it isn't required.
Your source content may come from executive Q&As, interviews, video series, keynotes, educational recordings, or other expert-led formats.
What content can BYA create?
Depending on the engagement, BYA can support long-form video, short-form video, audio, LinkedIn posts and Articles, newsletters, social copy, promotional content, and multi-format repurposing.
Is your strategy data-driven?
Yes.
BYA reviews performance signals across content and channels to inform future topics, packaging, formats, and distribution decisions rather than relying only on subjective preferences.
How long does an engagement last?
Our authority-building approach is designed to compound over time. Engagement length and scope depend on your goals, existing content infrastructure, and the level of support required.
What industries do you work with?
BYA has hands-on experience across healthcare and medical education, financial services, real estate, sales and executive training, personal development, retail and e-commerce, and enterprise services.
Where is BYA based?
Broadcast Your Authority is based in Arizona and serves companies, executives, and experts nationwide.
How quickly should we expect results?
Authority compounds over time, and timing varies based on your starting audience, market, offer, channel, cadence, and distribution.
We track performance throughout the engagement so we're continuously learning what's resonating and where opportunities exist to improve.
YOUR EXPERTISE SHOULD BE DOING MORE FOR YOUR BUSINESS
Build the Content Engine That Makes Your Authority Compound.
If your company already has the expertise but lacks the system to turn it into consistent visibility, trust, and demand, let's build it.
Strategy. Premium production. Thought leadership. Distribution. Optimization.
One team managing the engine.
